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How to Choose the Right Foundation Color

Many women of various ages have difficulty in choosing the correct foundation color for their skin tone. Have you ever noticed a woman that appears to look slightly orange or even pink? Oh! And have you ever seen a woman whose neck is a completely different color than her face? These types of problems generally occur when a woman does not understand the concept of her underlying skin tone.

Before you head off to Walgreen’s to grab a foundation, make certain you know which one of the following basic skin tones is your very own. Foundations at the Chain Drug Stores or Mass Merchandisers such as Target are wonderful places to purchase foundations as long as you know your exact shade. Most packaging in these stores is not conducive to choosing an appropriate color for your skin tone.

The Basic skin tones are Warm, Cool and Neutral. Those skin tones are fairly selfFoundation Should Enhance Natural Beauty explanatory although I will go into a little further detail to make it easy for you to determine which your skin tone is. When you think of warm you should gravitate towards gold, golden yellows, bronzes, burnt oranges. At this point….Try holding up an article of clothing in one of the warm toned shades to see if it enhances your natural beauty. In some cases you will actually see yellow, or an orange red in your skin tone which is a dead on clue that you are warm toned. My personal feeling is that it is much easier to spot a true cooled toned girl. Oftentimes you will see the blue or blue green skin tones thru very thin skin on a cool toned face. Think Silver, Blue and very rosey blue pinks. You will also want to look for veins near the skins service that are that same blue or blue green skin tone. Now on to the Best…Neutral. Do you look great in Pure Beige? You lucky girl when it comes to color cosmetics and clothes! You will only need to be careful to purchase a truly beige foundation.

In the world of foundations you will find that most seem to have a bit of yellow which will work on the bulk of the population. Matching foundation will take a little bit of time and I believe a trip to a department store or Cosmetic consultant. Try before you buy is my #1 rule and I would also recommend viewing the color in natural light. Otherwise, you will end up with a ridiculous cosmetic graveyard of foundations while continuing to shop for the perfect foundation. YIKES! Do not make that mistake.

Foundation is meant to only enhance your natural beauty. Take your time….Know your stuff or if needed consult a professional in your pursuit to find the perfect foundation that will compliment your skin.

Foundation & Base: How To Select A Color To Match Your Skintone

Selecting a Foundation to Match Your Natural Skintone…  

Your natural skintone can best be seen in natural daylight, and you can show off your unique skintone with a perfectly-matched foundation.  It is important to remember that the purpose of a foundation is to simply ‘even out’ the facial skintone.  Similar to an artist preparing a canvas for painting, a foundation will provide a smooth, even ‘base’ for your eye, lip and cheek colors.  A foundation will also conceal any patchy areas of uneven skintone.  A well-matched foundation will allow you to better showcase your facial features by adding color through lip, eye and cheek tones.  Below are some tips for selecting foundation, concealer and loose powder.   
To provide a smooth canvas for lip, eye and cheek colors, a foundation that is perfectly-matched to your natural skin color is essential.  The purpose of a perfectly-matched foundation is to simply ‘even out’ the facial skintone, not to add color to the face.  A perfectly-matched foundation color will match your neck as well, so that there is no tonal difference between the face and neck (no mismatched colors at the jawline and no applying foundation to the neck).   You can also use a creamy, opaque concealer to cover any dark undereye circles.  Undereye circles are very unflattering in photos and can make the eyes appear ‘tired’, so if you have any dark shadows under your eyes, do use an opaque concealer to camouflage them.  Concealer can also be dotted carefully onto any untimely breakouts.  Seal both foundation and concealer with a loose powder (applied with a soft large powder brush) for a smooth, matte finish.  Important:  Do ensure that these three items - foundation, concealer and loose powder - are a perfect match to your skintone (no pinkish or peach-toned loose powders applied on top of your carefully-matched foundation shade!).  Avoid using heavy-looking foundation on younger skins; a powder foundation, sometimes called a ‘dual finish’, provides a lightweight coverage, will ‘even out’ the skintone and is age-appropriate.  Be cautious if the skin is acne-prone – a powder foundation or an oil-free liquid foundation works best for acne-prone skins (do not add an oily, moisturizing foundation product to oily skin, it can cause breakouts).  Other types of foundations include liquids and creams.  Liquid foundations are also popular, fairly lightweight and easy to apply.  Cream foundations should be used only on very dry skin since they are typically designed to be a ‘moisturizing’ foundation. 
SELECTING A FOUNDATION SHADE:  To select a foundation shade that is an exact match to your skin, use natural (outdoor) light and a mirror.  Stripe several different sample shades from your jawline down onto your neck.  Look in the mirror while in outdoor light.  The shade that disappears onto your neck is the shade you want.  Your foundation shade can now be used as a guideline color to carefully select a matching concealer and loose powder.  Using natural (outdoor) lighting for this process ensures there are no hidden undertones (pink, orange or red) in your foundations, concealers and powders.  Please note: indoor lighting can hide undertones and distort some colors during the critical shade selection process, so for best results use outdoor light to make your tonal decisions for foundation, concealer and powder.

After you’ve found your perfect foundation, concealer and powder, now you can add color to your face and define your features with your makeup colors!  it is recommended to use high-pigment powder eye shadows, eye liners, powder blushers, lip liners and lip glosses for longest-lasting results.  Highly-pigmented makeup tones will also show up most beautifully in photos, videos and on stage.